"You can't put a value on fun," he insists. Having gone around the houses, Jaffe is back on point. The above tangent comes during an impassioned response on his reaction to Nintendo president Satoru Iwata's now infamous GDC keynote, in which he effectively railed against Apple's App Store gaming strategy, arguing that games development is "drowning". And, as the creative brain behind God of War, a guy who's earned his airtime. Jaffe may have a testy, periodically fractious relationship with the industry and the internet, but in person he's warm, funny, smart and wonderfully 'NSFW'. Wind him up with a question and watch him go, tackling a subject with serious gusto before veering off wildly, losing his way, then just as dramatically swerving back on track. Seven minutes with David Jaffe feels like an hour of quality time with anyone else. "A nob! It's a nob! F*** you, you know! Anyway the point is. Jaffe's a." It feels inappropriate to venture anything else. "Wanker I like, wanker's kind of fun, but it's something like. "Wanker?" I suggest, recalling a similar conversation with Cliff Bleszinski about his online relationship with gamers. "What is it you guys call me? What it is over there?" David Jaffe is racking his brain for a British slang term he gets labelled with in Eurogamer comments threads.
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